Why Promotional Merchandise Works:

·      Engages your audience

·      Delivers excellent brand recognition and visibility

·      Stimulates customer response

·      Lowest cost per impression available

·      Fantastic return on investment (ROI)

·      Clearly delivers your message

·      Reflects your brand values

·      Helps you to stand out from the crowd

Promotional products versus other advertising medias:

72% remember the promotional item and the sender

Only 49% remember TV adverts

Only 25% remember print advertising

Promotional products in general

83% like to receive promotional products

48% would like to receive more

43% are likely to prefer products from the company advertising than products of equal quality from a competitor

38% evaluate promotional products as a constant reminder of the company advertising

Acceptance level of promotional products is higher than for other medias:

78% feel annoyed by direct mail

68% feel annoyed by TV advertising spots

33% feel annoyed by magazine adverts

Only 21% are bothered by promotional products

Statistical sources:

BPMA research 2013 (Survey commissioned by the BPMA in 2013),

“Effectiveness Of Promotional Products As An Advertising Medium” (PPAI, 2009),

“Der Werbeartikel als relevanter Bestandteil der Kommunikation” (GWW, 2007),

“Werbewirkung von Werbeartikeln” (GWW, 2005),

Gruppendiskussionen “Umgang mit Werbeartikeln” (e-mares, 2004),

“Die erste Marktstudie des internationalen Werbeartikel-Marktes in Europa” (PSI, 2002).